Number 1 Company Blog Frustration

Here is something that drives me nuts….company blogs which do not provide a clear way on how to get to the main company site.

Here is an example: http://blog.clearbit.com

Today, I received an email from the good folks at ClearBit (and they are good folks). It catches my attention, I click the link, and like what I read.

I say to myself, ‘self’, I wonder what else they have added to the product recently. I then spend time clicking on the header, the blue icon on the side, the little slide out menu in the header, and finally a scroll to the bottom to look for some helpful links.

What do I find? Nothing. It is just a trap.

Unless the only goal of your blog is to have a visitor only read your posts, make it easy to get to your main site. I guarantee you are leaving money on the table.

Hemingway 3.0

One of my favorite writing apps, Hemingway, got a nice upgrade.

It does a lot of interesting things, but my favorite is it highlights words which are not necessary. It is a good visual reminder to only write what is necessary.

Check it out.

Lessons Learned 1

I am trying to get in the habit for wrting things down when I learned something new. I am sure I learned a lot more this week, but here are the couple of things which I managed to write down:

Haberdashery – What a fun word. This was from the movie the Hateful 8. Not sure if I loved or hated this movie. Either way, Minnies’ looked like a nice place to visit before…(well, I don’t want to spoil the movie).

DENSE_RANK – a rank with no gaps.

iTerm keyboard navigation – control+a and control+e are great, but can be really slow for a long line. I finally found a workable solution to speed things up. Under profiles -> keys I changed the right option to ‘+Esc’. Now I can right option + f (or b) to jump by word.

Kill the query – I have been tuning some of the bigger KickoffLabs indexes on and off for the last couple of weeks. I recently made a mistep and deleted an index which appeared to be unnecessary (it was actually unnnecessary, I just needed to make a secondary fix as well). Anywho, once I realized the issue I quickly deployed a fix. Unfortunately, I forgot to kill the long running queries which had originally had drawn my attention to the issue.

Instapot – my instapot is one of my favorite recently kitchen purchases. I made a turkey breast eariler in the week which came out excellent (note: 6 lbs bone in is ideal for the 6 qt version). I also made a roast beef which came out too dry for my tastes.

Emoji Keyboard Shortuts – not sure how I did’t know this before (comamnd+control+space)

Don’t A/B Test

…well, at least don’t A/B test at the start of your business.

This sounds like a crazy statement. There is article after article about the joys of an affective A/B test.

Unfortunately, without significant traffic, A/B tests are not worth the effort. Even a 10% conversion rate increase will not move your business’s needle if you average 100 daily uniques. (BTW, you will not get a 10% improvement 😄)

Young businesses do not die because of minor changes on your key pages. They die because you did not reach enough customers to ever have a chance in the first place.

Do not waste time agonizing over minute details to test on. Instead figure out what it will take to get quality leads to your site in the first place.

The Difference Between ROW_NUMBER(), RANK(), and DENSE_RANK()

I had just been playing around with these three functions this morning and for the life of me I could not remember what DENSE_RANK provided.

The Difference Between ROW_NUMBER(), RANK(), and DENSE_RANK()

Hat tip to the excellent DBWeekly for the link.