Instagram’s Twitter Competitor
The cost of switching for many is very high, especially for those on Twitter just to follow their favorite celebs. Getting some celebs on board is an interesting strategy, but a second app handicaps them.
If you could start writing and replying on Instagram today, I could see this being a much more viable alternative.
I have only dabbled in ActivityPub, but a handful of celebs with millions of followers feels like it could be criplling for many Mastodon instances.