WhatsApp & The Other 3 Billion

Linking to this as a reminder to myself to try to see through the hype and think before reacting.

That was the genius of WhatsApp really, they recognized that messaging apps are all about network effects and instead of focusing on the comparatively small market of the ‘developed world’, instead targeted the other 3 billion people who don’t have smartphones. And at that they have been supremely successful.

The price, inflation, etc are all still wacky. But by focusing on that, we miss out on what was  valuable the change to do something similar in our own products.