Scott Watermasysk Husband, Father, Bootstrapper, Developer, Builder, Shipper.

Are these your kind of people?

The most important question you should ask yourself before you start a new business: Are the people already in this market the type of people you want to help be successful?

Vitamin or medicine? B2B > B2C. Can you charge more?

These are important and need careful consideration. But these questions are minor compared to asking yourself is this where you want to spend the next decade? Are these my kind of people?