Low Conversion Rates Are Rarely About Design

Here is something most founders do not want to hear….our low conversion rate has nothing to do with the design of our pages. We want to think it is just the layout is wrong. Or...

Dec 05, 2018

Is Owning Your Market A Necessary Goal?

Businesses are often measured by what percentage of the market they own. However, for small businesses (bootstrappers, indies, etc) this is completely unnecessary. Here is an example: Say you wanted to build software that helped...

Dec 04, 2018

Focus on Existing Markets

Here is an interesting list of Bootstrapping Lessons. The first one is by far the most important: Bootstrapping is about launching products on existing markets (so the idea is already validated)…Don’t create new markets, don’t...

Dec 03, 2018

Tailwind Rails

Setting up Tailwind (properly) in Rails requires quite a few steps. Thankfully there is a gem which automates most of them: Tailwind Rails Note: There are still a couple of commands you need to execute...

Dec 01, 2018

Staying Small With Paul Jarvis

Interesting interview of Paul Jarvis on Full Stack Radio this week about the size of a business and knowing when big enough is…well…big enough. My mind set has always been, “if you are not growing...

Nov 30, 2018