Number 1 Company Blog Frustration
Here is something that drives me nuts….company blogs which do not provide a clear way on how to get to the main company site.
Here is an example: http://blog.clearbit.com
Today, I received an email from the good folks at ClearBit (and they are good folks). It catches my attention, I click the link, and like what I read.
I say to myself, ‘self’, I wonder what else they have added to the product recently. I then spend time clicking on the header, the blue icon on the side, the little slide out menu in the header, and finally a scroll to the bottom to look for some helpful links.
What do I find? Nothing. It is just a trap.
Unless the only goal of your blog is to have a visitor only read your posts, make it easy to get to your main site. I guarantee you are leaving money on the table.