MicroConf Lesson 3: Long Tail Marketing

This is part 3 of my Lessons Learned at MicroConf.

My Co-founder, Josh, did a really good talk (sure, I am biased) at MicroConf on how we found our first 900 or so customers.

What really stood out to me in this talk is KickoffLabs is able to attribute nearly $35,000 in revenue to about 10 hours of ‘work’ in Quora. I like to use the term “Longtail Marketing” to describe this.

Also interesting, is the importance of metrics. A little bit of Google Analytics, Google Link builder, and KissMetrics goes a long way.