Don’t A/B Test

…well, at least don’t A/B test at the start of your business.

This sounds like a crazy statement. There is article after article about the joys of an affective A/B test.

Unfortunately, without significant traffic, A/B tests are not worth the effort. Even a 10% conversion rate increase will not move your business’s needle if you average 100 daily uniques. (BTW, you will not get a 10% improvement 😄)

Young businesses do not die because of minor changes on your key pages. They die because you did not reach enough customers to ever have a chance in the first place.

Do not waste time agonizing over minute details to test on. Instead figure out what it will take to get quality leads to your site in the first place.