Would I Start a Productized Services Company?

Great question from Rob Bazinet, “What is going to be your first productized service

So, would I start a Productized Services company?

The answer:  definitely maybe.


I like the basic concept of a productized services business. I like it even more under one or more of the following situations:

  • You are not sure (for whatever reason) what to build, but you know the market/etc you want to serve.
  • You do not have the skills (or access to necessary resources) to build your product
  • You need to jump-start revenue[1]

In short run, the answer is  absolutely not. I am having too much fun with KickoffLabs and still have plenty of work to do. But if I were starting over today, I would definitely consider a productized services business. It would  come down to the specific market I wanted tackle and my own current financial situation.

[1] For another post, but I would highly recommend the productized services route over an info product.

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