WhatsApp & The Other 3 Billion

Linking to this as a reminder to myself to try to see through the hype and think before reacting.

That was the genius of WhatsApp really, they recognized that messaging apps are all about network effects and instead of focusing on the comparatively small market of the ‘developed world’, instead targeted the other 3 billion people who don’t have smartphones. And at that they have been supremely successful.

The price, inflation, etc are all still wacky. But by focusing on that, we miss out on what was  valuable the change to do something similar in our own products.

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  1. says

    It is delightful to read your post and you share quality information about what, s app. Please keep posting such kind of informative stuff.

  2. says

    There is no doubt that what's the app becomes one of best and most renowned social app and billion of users have an interaction with it. I am sure that in this year what's app cross 5 billion mark and stand third after Facebook and Twitter.